Colleen
Purdy

Currently a Senior Staff Product Designer at Webflow, shaping experiences that help people discover the platform's full potential.

Good design gives people leverage

It meets them where they are — not where the product assumes they should be.

I've seen what happens when design gets this wrong. People don't feel confused, they feel small. Like the problem is them. The best products never make you feel that way.

I hold every design to three standards: it has to be simple, beautiful, and meaningful.

Simple enough that confidence comes quickly.

Beautiful enough that trust is felt before it's earned.

Meaningful enough that the product becomes more valuable because of what it helps you accomplish not just what it does, but what it makes possible for you.

Webflow

2025 — Present

Senior Staff Product Designer, Growth

Designing experiences that help users discover the platform's full potential on the Growth team at the leading visual development platform.

Kestrel (formerly Reviso)

2023 — 2025

Co-Founder, Design

Co-founded an AI-native collaborative writing app during the first wave of LLM-powered tools. Established the complete design vision, pioneered novel AI interaction patterns, and led the strategic pivot from Reviso to Kestrel.

Monarch Money

2020 — 2023

Principal Designer

First design hire before public launch. Partnered with the founding team to grow from launch through Series A, leading design for core features across web and mobile.

Airbnb

2016 — 2020

Lead Designer, Community Support

Founding design hire for Airbnb's Portland office. Built the design function from scratch while leading product design for internal support tools serving 5,000+ global agents.

Instrument

2013 — 2016

Senior Designer

Designed digital products and experiences for clients including Nike, YouTube, Rdio, and Alternative Apparel at this Portland-based agency known for craft and ambition.

McAfee

2009 — 2013

Designer

Designed features for the flagship enterprise product E-Policy Orchestrator and created internal design research and development tools.

When I'm not designing, you'll find me outside with my husband working on our latest homesteading project, in the garden, or playing with our son and two terriers.