Colleen
Purdy

Designing tools that give people leverage.

I'm drawn to work that makes hard things feel effortless. Currently a Senior Staff Product Designer at Webflow, shaping experiences that help people discover the platform's full potential.

Leverage through design

I've spent my career building software that amplifies human capability. From internal tools that empower thousands of global support agents at Airbnb, to personal finance platforms that bring clarity to complex data at Monarch Money.

As a founder at Kestrel, I explored the frontier of AI-native collaborative writing, pioneering interaction patterns that treat AI as a thought partner rather than just a generator.

I believe the best tools are the ones that get out of your way.

Webflow

2025 — Present

Senior Staff Product Designer, Growth

Designing experiences that help users discover the platform's full potential on the Growth team at the leading visual development platform.

Kestrel (formerly Reviso)

2023 — 2025

Co-Founder, Design

Co-founded an AI-native collaborative writing app during the first wave of LLM-powered tools. Established the complete design vision, pioneered novel AI interaction patterns, and led the strategic pivot from Reviso to Kestrel.

Monarch Money

2020 — 2023

Principal Designer

First design hire before public launch. Partnered with the founding team to grow from launch through Series A, leading design for core features across web and mobile.

Airbnb

2016 — 2020

Lead Designer, Community Support

Founding design hire for Airbnb's Portland office. Built the design function from scratch while leading product design for internal support tools serving 5,000+ global agents.

Instrument

2013 — 2016

Senior Designer

Designed digital products and experiences for clients including Nike, YouTube, Rdio, and Alternative Apparel at this Portland-based agency known for craft and ambition.

McAfee

2009 — 2013

Designer

First professional design role. Designed features for the flagship enterprise product E-Policy Orchestrator and created internal design research and development tools.

When I'm not designing, you'll find me outside with my husband working on our latest homesteading project, in the garden, or playing with our son and two terriers.